{"title":"Pinarello","description":"\u003ch2 class=\"history__text--1\" data-uw-rm-heading=\"prs\"\u003eFROM LAST TO FIRST\u003c\/h2\u003e\n\u003cdiv class=\"text--xbig history__text--2\"\u003eWE’RE NOT HERE TO COMPETE, WE WERE BORN TO WIN\u003c\/div\u003e\n\u003cdiv class=\"text--xbig history__text--2\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"text--big history__text--3 offset-lg-1 mb-5 mb-lg-0\"\u003e\n\u003cp\u003ePinarello was born out of one man’s passion for racing. As a rider, Giovanni Pinarello was known for winning the Maglia Nera* at the Giro d’Italia, but as a frame-builder his name became synonymous with the Maglia Rosa and the Maillot Jaune, with cycling’s greatest champions, with victory.\u003c\/p\u003e\n\u003cp\u003eSome of the most iconic moments in cycling history happened on a bike bearing his name, and today Pinarello is the epitome of success, leading when others follow.\u003c\/p\u003e\n\u003cp\u003eGiovanni took a small shop in Treviso and changed the cycling world, pushing the boundaries, doing what others thought impossible. His objective was simple: To make the world’s best bikes. Seven decades on, Fausto Pinarello continues his father’s legacy the only way that Pinarello knows how – by winning.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"pinarello-dogma-f-luxter-venice-56-with-dura-ace","title":"Pinarello Dogma F Luxter Venice 56 with Dura Ace EOFY SALE NOW $19999.99","description":"\u003cp\u003e\u003cspan\u003eBuilding on the foundation laid by its predecessor, the new Pinarello Dogma F incorporates advanced features that elevate your riding experience. You'll notice improvements in aerodynamics, weight reduction, and overall ride quality. This latest iteration retains the winning characteristics of previous models while introducing innovations that make it a true game-changer on the road. Whether you're racing or enjoying a weekend ride, the Dogma F is designed to exceed your expectations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis custom build has Dura Ace and Princeton Peak 4540 wheelset with DT 240 Hubs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e WAS $24999.99 NOW $19999.99\u003c\/span\u003e\u003c\/p\u003e","brand":"Pinarello","offers":[{"title":"Default Title","offer_id":51315421708600,"sku":null,"price":19999.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/0103\/8648\/files\/IMG_0064.jpg?v=1771912112"},{"product_id":"26-pinarello-dogma-x-54-shiny-red","title":"26 PINARELLO DOGMA X 54 SHINY RED SPECIAL WAS $19999.99 NOW $13499.00","description":"\u003ch3 class=\"mb-5 mt-5 mt-lg-0\"\u003ePURE CYCLING MULTIPLIED BY X\u003c\/h3\u003e\n\u003cdiv class=\"text--big\"\u003e\n\u003cp\u003eInspired by riders who enjoy long days in the saddle, the DOGMA X is about more than just performance; the bike has been engineered from the ground up to heighten the emotional experience of cycling and reshape how we think about endurance and speed.\u003c\/p\u003e\n\u003cp\u003eIt will redefine how we think about performance, offering real-world comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCARBON \u003c\/span\u003e\u003cspan\u003eT1100 1K\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eX STAYS\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eASYMMETRIC FRAME \u003c\/span\u003e\u003cspan\u003ePINARELLO X\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eENDURANCE \u003c\/span\u003e\u003cspan\u003eGEOMETRY\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTYRE CLEARANCE \u003c\/span\u003e\u003cspan\u003eUP TO 35MM\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith Ultegra and Ere Genus 2 team 45mm Carbon Wheelset\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpecial\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNormally $19999.99\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNow $13499.00\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pinarello","offers":[{"title":"Default Title","offer_id":51818609574200,"sku":null,"price":13499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/0103\/8648\/files\/IMG_0056.jpg?v=1771913904"},{"product_id":"pinarello-dogma-f-frame-kit-q36-5-frame-size-515","title":"Pinarello Dogma F Frame Kit Q36.5 - Frame Size 515","description":"\u003ch2 class=\"text-24asrem md:text-30asrem leading-[130%] font-bold\"\u003eEngineering Performance Under Pressure\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARE TO BE STARED AT\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt’s a challenge to combine incredible performance and cutting-edge technology with aesthetic beauty, but that’s something Pinarello has repeatedly mastered since launching the very first DOGMA 22 years ago.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"text-16asrem md:text-18asrem text-text-neutral-def-secondary flex flex-col gap-6 leading-[150%]\"\u003e\n\u003cp\u003eAt the highest level of cycling, performance is never accidental. \u003c\/p\u003e\n\u003cp\u003eIt is engineered. \u003c\/p\u003e\n\u003cp\u003eDOGMA F, the bike raced by the Pinarello Q36.5 Pro Cycling Team, represents the convergence of aerodynamics, stiffness, weight optimization and ride feel—designed with one objective: to perform when racing is at its most demanding. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGNED TO EXCEL IN ANY SITUATION \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePinarello has never followed the trends of other manufacturers by trying to convince cyclists they need specialist bikes for both climbing, and on the flat. Instead, with the DOGMA, we have produced a single frame capable of delivering exceptional performance on any terrain, for both amateur riders and world-class professionals alike. Whilst many of our competitors are now reverting back to that model, we never deviated in the first place; the DOGMA is the original all-rounder – and the bike that has been ridden to more Grand Tour successes than any other. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pinarello","offers":[{"title":"Default Title","offer_id":53096247984440,"sku":null,"price":11999.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/0103\/8648\/files\/30296_IIW1qr_original.jpg?v=1791443451"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/0103\/8648\/collections\/Pinarello.png?v=1791444634","url":"https:\/\/livelifecycling.com.au\/collections\/pinarello\/pinarello.oembed","provider":"Live Life Cycling","version":"1.0","type":"link"}